Some sellers try to sell their home on their own, and this is referred to as “For Sale By Owner”, or FSBO for short. Some sellers have success with this, and others have very little. Here is a summary of the benefits you can expect when you work with a Realtor®.
From A Seller’s Standpoint
Marketing is just one of the benefits of using a Realtor®. Using a Realtor® gives your property more exposure than you could ever get on your own. We utilize the internet through our own personal websites as well as MLS®, one of the most frequently hit websites in the world. Most agents also use other forms of marketing such as the Realtor® Showcase, take advantage of the opportunity to hold open houses, and do in-house marketing with other agents.
The other great advantage when you are selling your home is having a professional to guide you in pricing your home. The general public knows what a home is listed for, but it is harder to know what a house actually sells for. You may be leaving money on the table by not using a professional. You might save by not having to pay commissions, but the hassle and the possibility of not getting the most you can for your home in the current market should balance out and make using a Real Estate Agent a no-brainer.
Realtors® have the advantage of weekly meetings and can preview new listings during these meeting so that each agent in attendance of the meeting can preview your home. This is an advantage to get your home instant exposure and is a great way to have your home showcased to other agents in our company.
Branding is also a key component, and using a Realtor® gets you attention.